Students learn the complex dimensions of entrepreneurship; and how to identify and evaluate business opportunities, and develop evidence-based innovative ideas through the solid development of a detailed Business Plan.

The course is based on active learning, as it includes the practical application of theoretical knowledge in realistic business cases (case-studies). In this context, students are taught the entire cycle of the business process, from the identification of the opportunity and its evaluation, to the creation of the company and the management of its development. They learn how to use data on current economic, technological and industry developments, demand and supply, etc., to document the innovativeness and competitiveness of a business venture.

The content of the course includes the following thematic sections:

• Business environment – Market and Competition Analysis
• Evaluation and exploitation of business opportunities
• Design thinking to generate and analyze business ideas
• Corporate environmental and social sustainability
• Corporate form and location
• Short-term and long-term Qualitative (strategic) implementation goals
• Short-term and long-term Quantitative (operational, financial) goals
• Business Administration and Operational Management (Logistics) Plan
• Sales and Marketing Strategy
• Pricing strategy
• Preparation and evaluation of the Business Plan

The knowledge and skills acquired by the students are evaluated through the process of preparing an individual or group assignment, which consists of defined stages that are presented and analyzed in the classroom. The score is distributed as follows:

• in the oral presentation of an innovative Business Idea based on a structured analysis (25% of the grade in the course) and
• preparing and submitting a detailed business plan (75% of the grade in the course)

Support the learning process through:

• Open Educational Resources bibliography and
• Open Access data and software