Corporate Strategy I
This course builds a foundation of knowledge on the broad understanding of strategy and strategic management. Students are introduced to what strategy is, and how it develops in contemporary organizations. They are also introduced to the criteria of a successful strategy and how to assess if a chosen strategy fits to the environment/industry and offers to the organization sustainable advantage. Porter’s generic strategies are presented and discussed in relevant case-studies along with the most common growth strategies.
At the end of this course the student should be able to:
At the end of the course the student will have further developed the following skills/competences:
Lectures, seminars, case studies (3 hours per week)
Δραστηριότητα |
Φόρτος Εργασίας Εξαμήνου |
Lectures |
26 |
Cases studies and seminars in class |
13 |
Team assignment on competitive strategies |
40 |
Hours for private study of the student and preparation of assignments |
71 |
Total number of hours for the Course (25 hours of work-load per ECTS credit) |
150 |