Issues on Digital Economy

This course examines issues regarding how digital technologies influence, shape, chance economic activities. After successful completion of the course, students will be able to:

• Define the concept of Digital Economy and identify the characteristics of information goods
• Describe the basic architecture of computer networks, the Internet and the WWW and how these influence the economy.
• Explain the concept of e-commerce, identify the different models of e-commerce and describe the different business models for digital entreprises.
• Study and analyze use cases of e-businesses and identify the elements of the adopted business model
• Create a business plan of a digital enterprise using the Business Model Canvas.
• Understand the basics of digital marketing and online sales 
• Define the basic theoretical underpinnings of cryptocurrencies and describe the architecture and function of cryptocurrencies like Bitcoin
• Identify the concept of Intellectual Property Rights (IPR) in the context of Information goods and explain the notions of “openness” like open knowledge, open source, open data, Creative Common licenses
• Create websites to support e-commerce using Web technologies, open content and open source software.